Kelowna, BC · Email Marketing
Email marketing for Kelowna businesses — the Okanagan channel most are ignoring.
Kelowna wineries, hospitality businesses, and tech companies all have something in common: high-value customer lists sitting unused in their booking system or POS. Seasonal peaks — summer tourism, harvest, ski season — make email even more powerful here, because past customers who came once can be brought back with a single well-timed message.
Monthly newsletters, seasonal promotions, automated welcome sequences, and re-engagement campaigns. Built around your customers, your voice, and the Okanagan calendar.
What's included.
A complete email marketing service — from building your list to writing and sending every campaign — so you can focus on running the business while staying in front of your customers.
List building strategy
Most Kelowna businesses have a customer list sitting in their booking system, winery POS, or inbox that they have never emailed. We start there — clean, segment, and build a permission-based list from the customers who already know you.
Monthly newsletter
A regular email that keeps your name in front of past customers — seasonal tips, new services, Okanagan news, offers. Written in your voice, sent on your schedule. Not a template blast, an actual communication.
Promotional campaigns
A specific email or sequence for a launch, a seasonal push, a referral offer, or a slow-period special. Targeted to the right segment of your list, with a clear call to action — particularly valuable around Kelowna's summer peak and shoulder seasons.
Automated welcome sequence
When someone joins your list — a winery visitor, a hospitality guest, a new client — a short automated sequence introduces your business, sets expectations, and offers something useful. Runs without you. Builds trust before you ever ask for the next visit or booking.
Re-engagement campaigns
Customers who haven't visited or booked in 6–12 months are the easiest leads you have. A re-engagement email sequence identifies them and gives them a reason to come back — without you manually tracking who dropped off.
Reporting
Open rates, click rates, list growth, and which campaigns drove bookings or wine club signups. One monthly summary so you know what is working and what to adjust.
Why email outperforms social for Kelowna businesses.
You own the list
An Instagram algorithm change can halve your reach overnight. A Meta policy update can restrict your winery's ads. Your email list belongs to you — no platform can take it away, and it keeps working through every off-season.
Higher reach
The average email open rate for local services is 35–45%. The average organic reach of a Facebook post for a small business page is under 5%. For Kelowna businesses with seasonal peaks, email reaches the right people at the right time.
Direct response
Email drives action — bookings, wine club signups, referrals, reviews. Social drives likes. For an Okanagan trade or service business, the metric that matters is calls and bookings, not engagement.
Who this is for.
- —Wineries and agritourism businesses in Kelowna and the surrounding Okanagan that want to drive repeat visits, fill tasting room appointments, and grow wine club memberships from past guests
- —Kelowna hospitality and accommodation businesses that want to fill shoulder-season gaps by bringing back guests who stayed once and never heard from the property again
- —Trades in West Kelowna and Lake Country — HVAC, plumbers, electricians — who want to stay top of mind for the next service call or referral without paying for ads every week
- —Tech and professional services businesses in the UBCO corridor — accountants, consultants, legal — where trust is the conversion factor and email builds it better than social
- —Any Kelowna business that has done good work for customers but has no systematic way to stay in front of them between visits or service calls
Common questions.
How much does email marketing cost for a Kelowna business?
Setup — which includes list audit, segmentation, platform configuration, and a welcome sequence — starts at $800–$1,200. Monthly management (one newsletter + any promotional sends) runs $300–$500/month depending on list size and send frequency. If you already have a platform set up and just need someone to write and send, it is closer to $200–$350/month.
What platform do you use?
Mailchimp, Klaviyo, Kit (formerly ConvertKit), and Brevo are the most common. The right choice depends on your list size, e-commerce vs service business, and any existing integrations — for example, wineries often benefit from Klaviyo's e-commerce flows. I work with whatever platform fits the business.
How big does my list need to be to make it worthwhile?
200 genuine subscribers is enough to see real results for a local service business. A winery with 500 past tasting room visitors or a hotel with 500 past guests — people who have already paid you — is worth more than 5,000 cold social media followers. List quality matters more than size.
How often should I send?
Once a month is the minimum to stay relevant without annoying people. Twice a month is the sweet spot for most Okanagan service businesses. For wineries and hospitality, seasonal cadence matters — more sends around harvest and summer peaks, lighter in January. We land on the right cadence based on your business type.
Do you write the emails?
Yes. You provide the offer, the news, or the topic — I write the email in your voice. Some clients send me a voice note or a few bullet points; others give me a brief; a few prefer a first draft to edit themselves. We find the workflow that fits how you communicate.
What results should I expect?
For a Kelowna business with a well-segmented list, 30–45% open rates and 2–5% click rates are realistic benchmarks. More importantly, email consistently outperforms other channels on booked reservations, wine club signups, and service jobs per dollar spent — especially for seasonal businesses where one re-engagement email before summer can recover a guest worth hundreds or thousands annually.
The 30-minute call covers what platform makes sense, what list you already have to work with, and what a realistic first campaign looks like for your business.
Book a 30-minute call →Free, no pitch. Serving Kelowna and the Okanagan. Scaling a B2B company instead? The digital marketing audit is the right starting point.