About
Jagatjeet.
Digital marketer and web architect. Kamloops, BC. 26.
I started building things on the internet at 17. Mostly small projects, mostly broken. By 22 I'd shipped a few things people actually used. By 25 I'd built and rebuilt production systems for companies between $1M and $20M ARR — analytics infrastructure handling two million events a day, a $3M-a-year DTC storefront, a sales team's custom-built CRM. The kind of work that runs for years after you stop touching it.
At 26, I went independent. Not because I hated my job — because the math stopped making sense. Five years of compounding inside a salaried role had a ceiling I could see clearly. Five years of compounding outside it didn't. The risk of leaving wasn't the risk of failing. It was the risk of a slower start. The risk of staying was 60 months of certain ceiling.
So I left. I'm in early stages as I write this — two clients, a third in conversation. I write a weekly newsletter, build in public, and document the work as it actually goes — including the weeks it doesn't go well.
The other thing I'm doing is studying for a BC real estate licence and underwriting BC Interior deals in public. Same mental models — leverage, compounding, asymmetric risk — different asset class. The licence is the price of admission. The work itself is the goal.
If you're a founder or operator who knows your stack isn't producing what it should — that's the work I do for a living. Two engagement slots open most quarters. The case studies are below. If we're a fit, get in touch.
What I do.
Digital marketing strategy
How you show up digitally should compound over time. I work with founders who have invested in digital — content, ads, email — and found it's not adding up. I audit the system, identify the constraint, rebuild around it. The deliverable is a working marketing system, not a deck.
Web architecture
Production systems for companies between $1M and $20M ARR. Analytics infrastructure, headless commerce, internal tools. I build things that handle load, degrade gracefully, and don't require me to be on-call. If you've outgrown your first-generation stack, that's the conversation I know how to have.
BC real estate (in progress)
I'm studying for a BC real estate licence and underwriting BC Interior deals publicly. Not offering investment advice — applying the same systems thinking: leverage, cash-on-cash, long-run compounding. The journal is the record.
Selected work.
Volta Commerce Engine
Headless Commerce
Rebuilt a $3M/yr DTC storefront. 3.2× conversion lift, 0.8s LCP on mobile.
View →Meridian Analytics Platform
Full-Stack SaaS
Multi-tenant analytics for HR teams. 2M+ events/day, <200ms P99 query time.
View →Pulse CRM Internal Tool
Internal Platform
Custom CRM replacing HubSpot for a 12-person sales team. 40% pipeline visibility increase.
View →What I'm not.
I'm not an agency. I don't have account managers. The work I quote is the work I do.
I'm not a “guru.” I write because writing forces me to figure out what I actually believe before I act on it. The newsletter is the thinking, in public. Sometimes I'm wrong. I'd rather be wrong publicly than wrong privately.