Penticton, BC · Email Marketing
Email marketing for Penticton businesses — re-engage visitors all year, not just in summer.
The South Okanagan has one of the strongest seasonal visitor economies in BC. Every summer, Penticton wineries, restaurants, and service businesses collect contact details from thousands of people who loved what they experienced — and then never follow up.
Email marketing converts those one-time visitors into repeat customers and wine club members, fills shoulder-season tables, and drives direct bookings — without paying for ads every time. Built around the Naramata Bench, Skaha Bench, and Penticton's seasonal rhythms.
What's included.
A complete email marketing service — from building your list to writing and sending every campaign — so you can focus on running the business while staying in front of your South Okanagan customers year-round.
List building strategy
Most Penticton businesses have a customer list sitting in their booking system, POS, or inbox that they have never emailed. We start there — clean, segment, and build a permission-based list from the customers who already know you, whether they visited your winery on the Naramata Bench or booked a stay during Ironman season.
Monthly newsletter
A regular email that keeps your name in front of past customers — seasonal picks, upcoming events, new releases, and South Okanagan travel hooks. Written in your voice, sent on your schedule. Not a template blast, an actual communication.
Promotional campaigns
A specific email or sequence for a harvest release, a winter special, a shoulder-season offer, or a referral push. Targeted to the right segment of your list, with a clear call to action that drives visits, bookings, or orders.
Automated welcome sequence
When someone joins your list — after a tasting, a booking, or a purchase — a short automated sequence introduces your business, sets expectations, and offers something useful. Runs without you. Builds the relationship before the next season.
Re-engagement campaigns
Visitors who came last summer and haven't been back are the easiest leads you have. A re-engagement sequence identifies them and gives them a reason to return — without you manually tracking who dropped off.
Reporting
Open rates, click rates, list growth, and which campaigns drove bookings or sales. One monthly summary so you know what is working and what to adjust.
Why email outperforms social for South Okanagan businesses.
You own the list
A Facebook page can be suspended. An Instagram algorithm change can halve your reach overnight. Your email list belongs to you — no platform can take away the connection you have built with South Okanagan visitors and locals.
Higher reach
The average email open rate for hospitality and local services is 35–45%. The average organic reach of a Facebook post for a small business page is under 5%. Email reaches more of your audience, every time.
Direct response
Email drives action — bookings, wine club signups, table reservations. Social drives likes. For a Penticton winery or service business, the metric that matters is revenue per send, not engagement.
Who this is for.
- —Wineries and estate producers on the Naramata Bench and Skaha Bench who want to keep wine club members engaged year-round and drive direct-to-consumer sales between visits
- —Penticton restaurants, cafes, and hospitality businesses with strong summer and Ironman peak seasons who want to drive bookings during the shoulder and off-season
- —Trades and home services businesses in Penticton and the South Okanagan — HVAC, plumbers, electricians — who want to stay top of mind for the next service call or referral
- —Short-term rental operators and accommodation businesses re-engaging guests from prior seasons with early booking offers and local travel content
- —Health, wellness, and professional services businesses — physiotherapists, accountants, financial advisers — where trust is the main conversion factor
- —Any Penticton business that has done good work for customers but has no systematic way to stay in front of them between visits
Common questions.
How much does email marketing cost for a Penticton business?
Setup — which includes list audit, segmentation, platform configuration, and a welcome sequence — starts at $800–$1,200. Monthly management (one newsletter plus any promotional sends) runs $300–$500/month depending on list size and send frequency. If you already have a platform set up and just need someone to write and send, it is closer to $200–$350/month.
What platform do you use?
Mailchimp, Klaviyo, Kit (formerly ConvertKit), and Brevo are the most common. The right choice depends on your list size, whether you sell wine or services, and any existing integrations. I work with whatever platform fits the business — I do not lock you into a specific tool.
How big does my list need to be to make it worthwhile?
200 genuine subscribers is enough to see real results for a local service or hospitality business. A list of 500 past winery visitors or Penticton guests — people who have already said yes to you — is worth more than 5,000 cold social media followers. List quality matters more than size.
How often should I send?
Once a month is the minimum to stay relevant without annoying people. For wineries and hospitality businesses, timing sends around harvest releases, seasonal openings, and events often beats a rigid calendar. We land on the right cadence based on your business model and what you have to say.
Do you write the emails?
Yes. You provide the offer, the news, or the topic — I write the email in your voice. Some clients send me a voice note or a few bullet points; others give me a brief; a few prefer a first draft to edit themselves. We find the workflow that fits how you communicate.
What results should I expect?
For a Penticton or South Okanagan business with a well-segmented list, 30–45% open rates and 2–5% click rates are realistic benchmarks. For wineries with engaged wine club lists, open rates often exceed 50%. Email consistently outperforms other channels on revenue per dollar spent — especially when the relationship started with an in-person visit.
The 30-minute call covers what platform makes sense, what list you already have to work with, and what a realistic first campaign looks like for your Penticton business.
Book a 30-minute call →Free, no pitch. Serving Penticton and the South Okanagan. Scaling a B2B company instead? The digital marketing audit is the right starting point.