Engagements
Four engagements. Priced before they start. Delivered by me, not a team I manage.
I take on 2–3 full consulting engagements per quarter and 2 Diagnostics per month. Every scope is defined before I invoice, every deliverable is written before the engagement closes, and every system is designed to run without me after handoff.
This page covers what each engagement includes, what drives the price within each range, and the specific filters that tell you whether we're a fit before you apply.
4.2×
Organic pipeline lift
B2B SaaS marketing rebuild
3.2×
Conversion lift
$3M/yr DTC headless rebuild
6h
Saved per rep per week
Custom CRM, 12-person sales team
<200ms
P99 query time
2M+ events/day analytics platform
Entry Point
Strategy Diagnostic
$1,500
Fixed. No retainer. No phase two.
Two weeks
2 slots per month
For founders who know the digital stack isn't producing what it should but can't pinpoint where the breakdown is. The typical situation: you've tried things — new channels, new hires, a site rebuild — and nothing has moved the needle the way it should. The diagnosis is missing.
Most founders spend $30k–$100k implementing fixes in the wrong order. The Diagnostic costs $1,500 and two weeks to establish the right order before any of that happens.
The two weeks
Days 1–2 · Kickoff
A 60-minute call. We cover what you think the problem is, what's already been tried, and what success looks like. Afterwards, I send a short list of what I need access to — analytics, system credentials, and two or three stakeholders I'd like 15 minutes with.
Days 3–10 · Diagnostic work
I run the analysis async — you don't need to do anything once access is shared. I look at three layers: the systems layer (architecture, performance, technical debt), the operational layer (workflows, data, measurement), and the strategic layer (positioning, what the business is actually optimising for).
Days 11–13 · The document
I write the diagnostic document — 12 to 18 pages. No framework theatre. Specific findings, specific recommendations, ordered by priority and dependency.
Day 14 · Debrief
A 60-minute call. We walk through the document, you ask what comes up reading it, and the engagement closes. You leave knowing exactly what the next 90 days should look like.
The document contains
- —The specific bottleneck — not seventeen findings of equal weight. Almost always one or two things.
- —Fixes ranked by impact and dependency — the ordering is usually the part that earns the engagement back on its own.
- —Realistic budget ranges for each fix — whether you implement internally, hire a vendor, or hire me.
- —A plain-language summary your non-technical stakeholders can read without translation.
After the Diagnostic
About a third of clients hire me to lead the implementation. About a third take the document to their internal team. About a third use it to brief a different vendor. All three are good outcomes — the Diagnostic is priced and structured to be genuinely valuable on its own, not as a sales vehicle for a larger engagement.
Full Engagement
Marketing Systems
From $12,000
Project-scoped. Typically $12k–$45k.
6–16 weeks
2–3 per quarter
For founders who know the problem and want someone to own the rebuild. The typical situation: you have traffic, leads, or revenue — but the channels are siloed, measurement doesn't tell you what to change, and spend isn't compounding into pipeline the way it should be at this ARR.
The annual cost of a broken marketing system — wasted spend, missed pipeline, channels that don't reinforce each other — typically runs $80k–$200k at $3M–$15M ARR. Engagements start at $12,000.
What the engagement covers
Weeks 1–2 · Audit
Full review of current positioning, ICP definition, channel performance, and attribution model. Most teams over-invest in channels that are working for the wrong audience and under-invest in the ones that would reach the right one.
Weeks 2–4 · Architecture
How the channels should connect: what content produces what intent signals, how email picks up where organic leaves off, what paid amplifies vs. what it bootstraps from scratch. Delivered as a written system blueprint before we build anything.
Weeks 4–16 · Build
Execution depends on tier. Strategy-only engagements end here with a blueprint your team implements. Execution engagements continue into channel build — content engine, email sequences, paid campaigns, attribution dashboard — all connected at handoff.
What you get at handoff
- —A positioning document and ICP definition your whole team can write against
- —A channel architecture that compounds — content seeds email, ads amplify what's already converting organically, attribution closes the loop
- —A measurement system tied to pipeline and closed revenue, not impressions
- —Documentation of every decision made during the build — why the system is structured the way it is, what to change first if it needs tuning
Right fit for this engagement
- —You have at least 6 months of analytics data I can audit. Before/after measurement is how we know if the system is working.
- —Marketing decisions are made by one or two people, not a committee that needs to align on every change.
- —You're willing to revisit your positioning — most broken marketing systems start with an ICP that's too broad, not a channel that's too weak.
- —You can define what "working" looks like in revenue or pipeline terms, not in traffic or impressions.
Full Engagement
Web Architecture
From $18,000
Project-scoped. Full rebuilds $35k–$80k.
8–20 weeks
2–3 per quarter
For founders who have outgrown their first-generation stack. The typical situation: P99 latency is above 500ms on critical paths, every new feature takes three times longer than it should, and the team is spending meaningful engineering time managing the infrastructure instead of building the product.
The cost of living with a first-generation stack grows non-linearly past $5M ARR. Slower feature velocity, higher incident rate, and compounding technical debt that makes every subsequent fix harder. Rebuilds start at $18,000.
What the engagement covers
Weeks 1–2 · Architecture audit
Review of the current stack: P99 and P95 query times, bundle size analysis, infrastructure costs vs. output, identified bottlenecks. The audit produces a ranked list of constraints and a proposed architecture that addresses them.
Weeks 2–4 · Design and migration path
The new architecture designed with the migration path explicit — what migrates first, how the old system stays live during the rebuild, where the risk points are. No big-bang rewrites. Data migration strategy included.
Weeks 4–20 · Build
The actual implementation. Every system gets logging, tracing, and error boundaries before it ships. Type-safety end-to-end — schema changes propagate as compile errors, not runtime surprises. Documentation is written during the build, not scheduled for after.
What you get at handoff
- —Architecture designed for your actual scaling axis — not a generic "this is how you scale" pattern that doesn't match your data model
- —Observable from day one — logging, distributed tracing, alerting, and error tracking all wired before the first user hits it
- —A runbook covering incident response, common failure modes, and how to extend the system without breaking the constraints we designed around
- —Performance baselines documented — so you can measure regression, not just feel it
Right fit for this engagement
- —You have APM data (Datadog, New Relic, Sentry) or can get it running before the engagement starts. I need performance baselines before I can prioritise the rebuild.
- —You have a developer or CTO who will own the system after I hand it off. I build for transfer, not for dependence.
- —You're committed to the architectural direction once we decide it. Mid-build scope changes cost 2× what the change is worth — not because I charge for them, but because integration debt accumulates.
- —You can give access: database query logs, infrastructure dashboards, deployment history. The architecture decision is only as good as what I can see.
Taking Inquiries
Real Estate — BC Interior
Commission-based
Standard BC rates. No added fees.
Kamloops · Thompson-Okanagan
BC Interior
Licensing status: Currently completing BC real estate licensing. Taking buyer and seller inquiries now — engagements begin when licensing is complete.
For buyers and sellers in Kamloops and the BC Interior who want an agent who approaches transactions analytically. Every property a buyer considers gets underwritten before the offer — cap rate, cash-on-cash, stress-tested financing, current absorption rate. Seller pricing is built from demand signals, not from anchoring high and waiting.
What this looks like in practice
- —Buyers: every property you're seriously considering gets a written underwrite before we go to the table — numbers before emotion
- —Sellers: pricing strategy built on current absorption rate and comparable active listings, not the peak 2022 sale down the street
- —Investors: rental market analysis, cap rate context, and mortgage stress-test scenarios run on any property you're evaluating
- —Everyone: clear communication throughout — what I know, what I don't, and what the data says at each decision point
What moves the price.
The ranges above aren't negotiating room. They reflect real differences in scope. Here's exactly what determines where an engagement lands within each range.
Strategy Diagnostic
$1,500 — fixed
Price does not vary. Two weeks, one document. The scope is defined so the price doesn't move.
Marketing Systems
$12,000 — $45,000
Three tiers based on how much execution is included.
$12,000–$20,000
Strategy and architecture only. Positioning audit, channel architecture, attribution design — delivered as a written system blueprint. Your team executes from it.
$20,000–$35,000
Strategy plus core execution. One or two channels built and running — typically content architecture plus email sequences, or paid plus attribution. Not all channels at once.
$35,000–$45,000
Full system rebuild. Positioning through measurement — content engine, paid campaigns, email sequences, CRM integration, and attribution dashboard. All connected, all running at handoff.
Web Architecture
$18,000 — $80,000
Price scales with scope: what's being rebuilt and how many systems it connects.
$18,000–$30,000
Focused rebuild of one system — a commerce layer, an analytics platform, or a custom internal tool. One primary integration, well-defined scope.
$30,000–$55,000
Multi-system rebuild with cross-system integration — data pipeline, API layer, and application frontend wired together. Common for companies migrating off a legacy stack.
$55,000–$80,000
Full platform rebuild — data layer, infrastructure, application, and migration from the existing system without downtime. Includes full observability and documentation before handoff.
Who the engagements work for.
Beyond the engagement-specific fit criteria above, these apply across all consulting engagements.
- —You're running a business doing $1M–$20M ARR and the digital stack — marketing, architecture, or both — has stopped compounding.
- —You've already invested in at least one channel or system and the return doesn't match the investment. You want to understand why before spending more in the same direction.
- —You want a written deliverable that lives outside my head. Something you can hand to your team, brief a board with, or act on six months from now — without me in the room.
Who it's not for — and what to do instead.
These aren't warnings. They're redirections. If any of these fit your situation, you'll get a better outcome somewhere else — and I'll tell you where.
You need pure execution.
I design the system before building it. If you have a strategy you're confident in and need someone to implement it, a specialist developer or execution-focused agency is a better fit — and will be cheaper.
You're pre-revenue or pre-product.
The work surfaces constraints on a working system. Before product-market fit, there's nothing to audit — and optimising the funnel before finding the product is one of the things that delays finding it.
You need ongoing retainer support.
I build handoff-ready. Every engagement ends with documentation, runbooks, and a system your team can maintain. I don't do long-term retainers — it's not how I work and it produces worse outcomes than a clean handoff.
You want the agency experience.
I work solo. No account manager, no weekly status decks, no team behind the logo. The work I quote is the work I do. If you need a team structure, a mid-size agency is a better fit.
You need a result in under 60 days.
Compounding systems take months to show their full return. If the situation is genuinely urgent — a launch, a crisis, a deadline — I'll tell you which vendor type is actually suited to that timeline.
How to start.
Not sure what the problem is.
Start with the Diagnostic. It's the fastest way to get to a clear answer — and it's priced so the document is valuable whether or not you hire me for anything after.
Apply — Strategy Diagnostic $1,500 →Know what you need. Want to scope the work.
Use the application form. Describe the engagement type, what you're working on, and what success looks like. I respond within 48 hours with either a scope proposal or a note that it's not the right fit.
Apply for a full engagement →Buying or selling in Kamloops or the BC Interior.
I'm completing licensing and taking inquiries now. The waitlist form takes three minutes. I'll reach out in order when availability opens.
Join the real estate waitlist →Diagnostic: 2 slots per month · Full engagements: 2–3 per quarter
The numbers above came from real engagements.
Read the full case studies →