British Columbia · Digital Marketing
Digital marketing consultant for BC businesses.
BC businesses are spending money on digital marketing — ads, content, email, SEO — and seeing results that don't add up to the investment. The problem is usually not the channels. It's that the channels aren't connected into a system.
I audit what you have, find where the value is leaking, and rebuild around a connected system. Whether you're a B2B company in Vancouver or a trades business in the BC Interior, the diagnostic is the same: find the bottleneck, fix it, measure the result.
4.2×
Organic pipeline lift
B2B SaaS, 14-week engagement
3.2×
Conversion rate lift
DTC storefront, system rebuild
61%
Demo-to-close improvement
B2B SaaS, repositioned messaging
40%
CAC reduction
DTC, checkout and content rebuild
What digital marketing work looks like.
Six areas that most BC businesses need, in order of how often they turn out to be the actual bottleneck.
Digital marketing audit
A full review of your current digital marketing: channel performance, content architecture, conversion paths, attribution model, and where the BC competitive landscape creates specific opportunities. Delivered as a written report with prioritised recommendations.
Content strategy and architecture
Content that earns search traffic and builds an audience rather than filling a publishing schedule. I design the keyword clusters, the content types, and the internal linking structure that compounds over 12–18 months.
Paid search and social strategy
Paid advertising that amplifies what already works organically rather than running in isolation. Budget allocation, audience targeting, and creative strategy — all tied to pipeline and revenue, not just ROAS.
Email marketing systems
Sequence design, segmentation strategy, and the automation layer that turns the audience your content builds into customers. Most BC businesses have an email list — almost none have a system that converts it reliably.
Attribution and measurement
Connecting marketing activity to closed revenue. Which content drove which deal. What the payback period is on organic investment. Whether the Okanagan market behaves differently from the Lower Mainland for your category.
Local SEO for BC businesses
For BC businesses with a physical presence or local service area — optimising for the map pack, local search intent, and the specific geography of BC Interior and Okanagan markets.
Common questions.
Where are you based?
Kamloops, BC. I work with businesses across British Columbia — Vancouver, the Okanagan, the BC Interior — and the rest of Canada. All work is done remotely.
What makes digital marketing in BC different?
The BC market is geographically fragmented. A business in Kelowna is competing locally in the Okanagan and provincially in BC, but rarely nationally. The right strategy depends on where your customers actually are, and most generic digital marketing advice ignores that.
Do you handle execution or just strategy?
Both, depending on what you need. Strategy-only engagements produce a written system your team implements. Full engagements include execution — I build and run the system until your team can take it over.
What industries do you work with?
B2B SaaS and professional services ($1M–$20M ARR) for marketing systems work. Local trades, restaurants, real estate, and tourism businesses for local digital marketing in the BC Interior and Okanagan.
How do I know if I need a consultant or an agency?
An agency sells executional capacity — they do things for you inside a retainer. A consultant designs the system and hands it off. If you want to own your marketing strategy and build internal capability, you want a consultant. If you want someone to manage your ads month to month, you want an agency.
The Strategy Diagnostic is the lowest-friction way to find out what's actually holding your digital marketing back. Two weeks, $1,500, written deliverable. No obligation after.
2 slots per month. Based in Kamloops, BC — serving businesses across British Columbia.