Kelowna, BC · Marketing Consulting
Marketing consultant for Kelowna and Okanagan businesses.
Kelowna is no longer a small Interior city. It's a competitive market with a winery economy, a growing tech sector, a hospitality industry, and a professional services community — all of which need marketing that keeps pace with the city's growth. Generic marketing advice written for Vancouver or Toronto businesses misses the specific dynamics of the Okanagan.
I work with Kelowna businesses on marketing strategy and digital systems. The work covers positioning, content architecture, local search, paid advertising, and email — built as a connected system, not a collection of disconnected tactics.
4.2×
Organic pipeline lift
B2B SaaS, 14-week engagement
3.2×
Conversion rate lift
DTC storefront, system rebuild
61%
Demo-to-close improvement
B2B SaaS, repositioned messaging
40%
CAC reduction
DTC, checkout and content rebuild
What breaks in Kelowna marketing.
Four patterns that appear repeatedly in Okanagan businesses — each one a failure of system design rather than effort.
Tourism-dependent marketing with no off-season strategy
Kelowna businesses built around the summer Okanagan peak often have marketing that works in July and goes quiet in February. The businesses that grow consistently build year-round systems — email, content, local search — that compound regardless of season.
Brand positioning that doesn't differentiate in the Okanagan
The Kelowna winery market, the local trades market, and the professional services market are all more competitive than they were five years ago. Businesses that position on geography alone — "Kelowna's best" — are competing on the same ground as everyone else.
Digital spend without a system to capture it
Paid ads driving traffic to a website that doesn't convert, or that loses visitors on mobile, is common in the Kelowna market. The spend is real; the system to retain and convert the attention isn't.
Local and provincial marketing treated as separate problems
Kelowna businesses often need to win locally and provincially at the same time — a Kelowna winery serves both local wine club members and BC-wide visitors. Treating these as separate campaigns misses the leverage of a unified system.
Other Kelowna services.
The Strategy Diagnostic is the right starting point for most Kelowna businesses — two weeks of structured analysis, a written deliverable, $1,500. No obligation after.
Apply for a Diagnostic slot — $1,500 →Based in Kamloops, BC — 2 hours north of Kelowna. Serving the Okanagan.