Marketing Systems Consulting

Marketing systems that compound.

I work with founders at $1M–$20M ARR who are publishing content, running paid ads, and sending email — but finding that none of it adds up to a system. I audit the stack, find the bottleneck, and rebuild around it.

The output isn't a deck or a strategy document. It's a working marketing system: channels connected, attribution tied to revenue, and a compounding curve that looks different in month 18 than month 1.

Start with the Strategy Diagnostic →See all engagements

4.2×

Avg. organic pipeline lift

B2B SaaS, 14-week engagement

3.2×

Conversion rate lift

DTC storefront, system rebuild

61%

Demo-to-close improvement

B2B SaaS, repositioned messaging

40%

CAC reduction

DTC, checkout and content rebuild

What breaks at $1M–$20M ARR.

The same four patterns appear in almost every engagement. These aren't failures of effort — they're failures of architecture.

Content without architecture

You publish consistently but the posts don't link to each other, don't target a coherent keyword cluster, and don't feed into email or sales. Content becomes a publication schedule, not a compounding asset.

Paid spend with no organic flywheel

Paid ads drive traffic that converts cold. There's no content to warm the audience, no email to re-engage, and no organic presence to reduce CAC over time. Every month costs the same as the last.

Channels that don't connect

Email doesn't reference the blog. The blog doesn't feed a lead magnet. The lead magnet doesn't go into a nurture sequence. Each channel has a person responsible for it, but nobody is responsible for the system.

Attribution that measures the wrong thing

You know impressions, clicks, and opens. You don't know which channel drove which closed deal, what the payback period is on content investment, or which customer segment has the best LTV-to-CAC ratio.

How an engagement works.

Audit

I analyse the full system: channel performance, attribution model, content architecture, conversion paths, positioning. The audit produces a map of what exists and where it breaks.

Diagnosis

From the audit, I identify the specific bottleneck — the one or two points where fixing would produce the most downstream improvement. Almost always fewer things than expected.

System design

A full marketing system document: how channels interconnect, what content serves what function, how paid amplifies organic, how email converts the audience content builds.

Execution and measurement

Build and launch the system. Attribution model tied to revenue, not vanity metrics. Monthly optimisation against outcomes that matter: pipeline, CAC, conversion rate, email revenue.

The work in practice.

A B2B SaaS company was publishing 3× per week with no pipeline impact. Organic pipeline was flatlined at $180K ARR. The audit found: content targeting the wrong buyer stage, no email nurture path, and paid ads disconnected from the content strategy.

After rebuilding the system — repositioned messaging, 6 cornerstone content topics, email nurture sequences, paid ads amplifying content — organic pipeline increased 4.2× in 14 weeks. Demo-to-close rate improved 61%.

See the full marketing strategy framework →·Read all case studies →

Common questions.

How is this different from hiring a marketing agency?

An agency typically executes tactics inside a retainer — they produce deliverables and you own the strategy. I'm the opposite: I design and build the system and hand it off as something your team can run. The goal is for me to be unnecessary after the engagement closes.

What does a "marketing system" mean specifically?

A connected set of decisions about: who you're positioning for, how content targets their actual search intent, how paid amplifies that content, how email captures and converts the audience content builds, and how attribution tells you which of this is working. The test: does the system get stronger the longer it runs? If yes, it's a system. If not, it's a campaign.

What ARR range do you work with?

$1M–$20M ARR. Early enough that the system hasn't ossified, established enough that there's real data to audit. Below $1M the investment doesn't compound fast enough. Above $20M you need a full marketing team, not a consultant.

Where are you based?

Kamloops, BC. I work with companies across Canada and North America. Everything is remote.

How do I know if I need this?

Start with the Strategy Diagnostic ($1,500, two weeks). It produces a written answer to that question, whether or not you hire me for anything afterwards.