Vernon, BC · Marketing Consulting
Marketing consultant for Vernon and North Okanagan businesses.
Vernon sits at the centre of a market shaped by agriculture, a growing trades sector, and retail competing against both Kelowna operators and online alternatives. Marketing advice written for Vancouver or Toronto businesses misses these dynamics entirely. Growth in the North Okanagan requires a different approach.
I work with Vernon businesses on marketing strategy and digital systems — positioning, content architecture, local search, paid advertising, and email built as a connected system, not a collection of disconnected tactics.
4.2×
Organic pipeline lift
B2B SaaS, 14-week engagement
3.2×
Conversion rate lift
DTC storefront, system rebuild
61%
Demo-to-close improvement
B2B SaaS, repositioned messaging
40%
CAC reduction
DTC, checkout and content rebuild
What breaks in Vernon marketing.
Four patterns that appear repeatedly in North Okanagan businesses — each one a failure of system design rather than effort.
Kelowna competitors absorbing North Okanagan customers
Vernon businesses regularly lose customers to Kelowna operators who have better digital presence, not better service. A Kelowna plumber with a well-optimised website ranks for Vernon searches and wins jobs that should belong to the local business. The solution is not more spend — it's building a marketing system that positions Vernon-based businesses as the visible local authority.
Agricultural and seasonal demand with no off-season system
The North Okanagan orchard, vineyard, and ranch corridor creates predictable seasonal demand spikes — and predictable quiet periods. Businesses that build marketing systems to capture peak demand and re-engage existing customers through shoulder season grow more steadily than those who simply wait for the phone to ring again each spring.
Trades companies winning word-of-mouth but losing digital search
The best plumber or electrician in Vernon often has no website that reflects the quality of their work and doesn't appear in local search for new customers they haven't personally met. Word-of-mouth has a ceiling. A marketing system that extends that reputation into digital search removes the ceiling.
No system to retain and re-market to past customers
Most North Okanagan service businesses close a job and lose the customer — no follow-up, no re-engagement, no review request, no referral system. Past customers are the lowest-cost lead source available. Building a retention layer into the marketing system is the fastest path to more revenue without more ad spend.
The Strategy Diagnostic is the right starting point — two weeks of structured analysis, a written deliverable, $1,500. No obligation after.
Apply for a Diagnostic slot — $1,500 →Based in Kamloops, BC — serving Vernon and North Okanagan.