The short answer: Post to your Google Business Profile at least twice a month — offers and updates perform best. GBP Posts keep your profile active (which Google rewards), give searchers a reason to click, and take less than five minutes each.
Most Kamloops businesses set up their Google Business Profile and then leave it untouched for months. The listing sits there, going stale, while competitors with active profiles get the edge in the local pack.
Google Business Profile Posts are the easiest way to signal to Google — and to customers — that your business is alive, active, and worth visiting.
What GBP Posts actually are
When you search for a local business on Google and see their Knowledge Panel (the box on the right, or at the top on mobile), Posts appear near the bottom. They look like small updates — a photo, a headline, a short paragraph, and sometimes a button.
They disappear after seven days (Update posts) or stay until the event or offer ends. They're not permanent, which is actually useful — an outdated post is worse than no post.
The four post types and when to use each
Update — the default. Use for general news: a new service, a seasonal reminder, a recent project. Example: “Now booking AC tune-ups before summer — call to get on the schedule before it fills up.” Runs for 7 days.
Offer — for promotions or deals. Has a start and end date, a title, and optionally a promo code. Example: “$50 off any new furnace installation — booked in June 2026.” Shows a special badge in the listing.
Event — for workshops, open houses, demos, or community events your business is running or attending. Includes a date, time, and optional link.
Product — to showcase specific products or services with photos and prices. Useful for trades showing off their service packages, or for businesses with a clear price-list.
What to post as a Kamloops service business
You don't need to be a content marketer to post well. A few post ideas that work for almost any local service business:
- Seasonal reminders: “Furnace tune-ups before the first freeze — book now while slots are open.”
- Recent project: One photo of a completed job, one sentence on what you did. “Finished a full kitchen renovation in Sahali last week — tiles in, new cabinetry, happy client.”
- Offer or deal: A genuine promotion with a real end date.
- FAQ answer: Answer one common question. “How often should gutters be cleaned in Kamloops? Twice a year — before fall and after spring thaw.”
- Behind the scenes: Your team, your truck, your process. Builds trust and shows an active business.
How often to post
Google doesn't publish a magic number, but two posts per month is the minimum to keep a profile feeling active. Once a week is better. Daily is unnecessary and hard to sustain for a small business.
The cadence that works for most Kamloops service businesses: one project/update post and one offer or seasonal post per month. That's two posts, one to two hours of work per month, and your profile stays fresher than 80% of your competitors.
What GBP Posts won't do
Posts don't directly boost your map ranking — that's driven by reviews, profile completeness, and citations. But an active profile with regular posts signals a real, operational business, which matters at the margin.
Where Posts do help directly: someone lands on your profile already interested, and a recent post about an offer or a recent project gives them the nudge to call instead of clicking back to look at your competitor.
The fastest way to start
Go to your Google Business Profile, click “Add update,” upload one real photo from a recent job, write one sentence about it, and hit publish. It takes four minutes. Do it again in two weeks.
If your GBP profile isn't fully set up yet, the free GBP audit tool runs a 13-point check in two minutes and tells you exactly what to fix first — Posts are step seven or eight on the list. Get the foundations right first, then layer in Posts.
The free website review also covers your current Google presence — GBP, local rankings, and what's costing you calls.