Free Tool — Google Business Profile Audit

Score your Google profile in two minutes.

Your Google Business Profile decides who shows up when Kamloops searches for what you do — and most profiles are quietly leaking calls. Answer thirteen yes/no questions and get a score out of 100, plus your fixes in order of impact. No Google login, nothing scanned.

  1. 1. Is your profile claimed and verified?

    You can sign in and edit your business info on Google.

  2. 2. Is your primary category exactly right?

    E.g. "Plumber", not "Contractor" — the most specific match for what you do.

  3. 3. Do you have 25 or more Google reviews?

    Total review count on your profile.

  4. 4. Are your name, address, and phone identical everywhere?

    Same details on your website, profile, and directories — no old numbers floating around.

  5. 5. Are your phone, website, and hours filled in and current?

    Including holiday hours when they change.

  6. 6. Do you have 10+ real photos of your work, team, or premises?

    Your photos — not stock images or just the logo.

  7. 7. Do you reply to every review — good and bad?

    Recent reviews have an owner response.

  8. 8. Did you get at least one new review in the last 30 days?

    Recency matters, not just the total.

  9. 9. Is the services (or products/menu) section filled in?

    Each service listed with a description, not just one line.

  10. 10. Have you posted an update or offer in the last month?

    Google Posts: updates, offers, photos of recent jobs.

  11. 11. Does your business description mention your services and areas?

    The "from the business" blurb names what you do and where.

  12. 12. Have you checked the Q&A section on your profile?

    Anyone can ask — and anyone can answer — on your listing.

  13. 13. Does the profile link to a fast page that matches your services?

    The link goes to a working, mobile-friendly page — not a dead or generic one.

0 of 13 answered

Why this matters

For most local businesses, the Google Business Profile gets more eyeballs than the website — it's what shows in the map pack, and the map pack is where the calls come from. The difference between the businesses that own it and the ones that don't is rarely the quality of their work; it's the quality of their profile. Here's why a business doesn't show up on Google Maps — and what to do about it.

Two of the highest-weight checks — review count and review recency — have their own free tool: the review link & QR code generator builds the one-tap link and counter card that make asking easy. And if you'd rather have the whole thing handled, Google Business Profile setup and management is one of the things I do.

Questions

Do I need to give you access to my Google account?

No. This is a self-audit — thirteen yes/no questions you answer by looking at your own profile. Nothing connects to Google, nothing is scanned, and your answers are scored instantly in your browser.

What is a good score?

80 or above means your profile is stronger than most local competitors — keep feeding it reviews and photos. 50–79 means the basics are there but the profile is leaking calls. Below 50, your profile is actively costing you customers, and the top two or three fixes usually make a visible difference within weeks.

Why do reviews and categories matter so much?

Because they are the strongest levers Google gives you. The primary category tells Google exactly which searches you belong in, and review count, rating, and recency are major factors in both ranking and whether a customer picks you over the listing beside yours.

How often should I redo the audit?

Quarterly is plenty. Several checks are about freshness — recent reviews, new photos, monthly posts, current hours — so a profile that scored well in January can quietly decay by summer.

What if I have not even claimed my profile yet?

Then that is fix number one, and the good news is it is free and takes minutes to start: search your business name on Google, click "Own this business?", and follow the verification steps. If your business does not appear on Google Maps at all, get the profile created and set up properly — that is the foundation everything else sits on.

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