Insights
Long-form thinking on systems that compound.
Writing on AI automation, marketing systems, web architecture, local business growth, and BC real estate. No content calendar — only things worth saying.
AI Automation
Practical AI and business automation for Kamloops and BC Interior businesses — lead follow-up, missed-call text-back, chatbots, booking, and reviews that win and keep local work.
View all AI Automation →Is It Legal to Record Customer Calls in BC?
Yes, but one-party consent isn't the rule that binds a business. BC privacy law wants the caller told why first, and AI transcripts count as recordings.
Should Meta's AI Agent Answer Your DMs?
Meta Business Agent answers WhatsApp, Messenger and Instagram messages for you. What it does, what Meta One charges, and the checks before turning it on.
Google's AI Is Calling Businesses. Is Yours Ready?
Google's AI now phones US businesses to ask prices for customers, home repair included. It isn't in Canada yet. Here's what to set up before it arrives.
Meta AI for Small Business: What It Actually Does
Meta's free AI business tools read your Facebook, ads and Gmail and write the reports. They analyse and recommend — a person still runs everything.
Do You Have to Tell Customers It's AI? BC Rules
No Canadian law yet says a bot must admit it's a bot. But three rules that already bind a BC business will punish you if the silence misleads a customer.
Marketing Systems
Positioning, channel architecture, attribution, and conversion — how digital marketing becomes a compounding system instead of a set of disconnected campaigns.
View all Marketing Systems →Do B2B Reviews Still Matter When Buyers Use AI?
Buyers ask AI for a shortlist, then check it against reviews. What the 2026 TrustRadius and G2 data shows, why to read it sceptically, and what to do.
How Much Should a B2B Company Spend on Marketing?
The 2026 surveys put B2B marketing at 7% to 10% of revenue. Here's who answered them, why the small-company data is thin, and how to set your own number.
94% of B2B Buyers Now Use AI to Choose Vendors
Forrester surveyed 18,000 buyers: 94% used AI in their last purchase. Here's what that does to your funnel, your attribution, and what to publish.
How Kamloops Service Businesses Build Enough Online Trust to Get Called
Customers Google you before they call. The business with 40 reviews, real photos, and a professional website wins the call before the conversation starts. Here is the trust stack that makes the difference.
How to Choose a Marketing Consultant: A Founder's Vetting Checklist
Most bad consulting engagements were predictable at the vetting stage. Here's the checklist — diagnostic thinking, relevant stage experience, deliverable clarity, and the questions that expose a weak fit before you pay for it.
Web Architecture
Production-grade technical decisions: database design, API patterns, headless builds, and what separates a first-generation stack from one built for scale.
View all Web Architecture →Next.js 15 Support Ends 21 October: Upgrade to 16
Next.js 15 stops getting fixes on 21 October 2026. What end of support means, the order to upgrade in, and the Next.js 16 changes a green build misses.
Is Your Next.js Site Patched? The Sept 2026 Fixes
Next.js shipped two security releases in September, one fixing a critical RCE. Which fixes apply to your site, how to check, and why 21 October matters.
What Is WebMCP, and Does Your Site Need It Yet?
WebMCP lets browser AI agents use your site's forms as tools. Chrome and Edge are testing it. What it is, who can use it yet, and the one thing to do now.
How Many npm Packages Actually Run Install Scripts?
npm 12 blocks dependency install scripts by default. I measured 11 dependency trees, 3,602 packages in total, to find how much that actually breaks.
npm Supply Chain Security: What Changed in 2026
Install scripts are off by default in npm v12, classic tokens are gone, and every package manager now has a cooldown. What that breaks, and what it fixes.
Local Business
Plain answers to what Kamloops business owners actually Google — why you're not on Google Maps, what a website costs, why your site isn't getting leads, and how to fix it.
View all Local Business →Google Ads Switched You to AI Max. Now What?
Google moved broad-match Search campaigns to AI Max in September. Your ads now reach searches you never picked. The four checks a local advertiser needs.
ChatGPT Ads in Canada: Should Your Business Buy?
ChatGPT ads are live in Canada, but no source reports a way to target one city, and clinics, brokers and law firms cannot buy them. What to do instead.
BC PST Expansion Paused: What Businesses Do Now
BC paused its PST expansion on 18 September 2026, 12 days before it started. What is paused, what still carries PST, and what firms that prepared do now.
Ask Maps Canada: How Does Google Pick Businesses?
Google switched on Ask Maps in Canada on 6 August 2026. It reads your Business Profile to decide who gets named — and it has published no ranking factors.
BC PST Expansion 2026: Does It Touch Web Work?
BC paused its 1 October 2026 PST expansion to accounting, security and commercial real estate on 18 September. Web design and SEO were never on the list.
Real Estate
BC Interior market research, underwriting frameworks, and the analytical approach to buying and selling in Kamloops and beyond.
View all Real Estate →Kamloops Housing Market Sept 2026: Back to January
Kamloops sold 189 homes in September and the single-family benchmark fell to $659,100, back to January's level. What the AIR figures mean for local buyers.
BC Rent Increase 2027: What the 2.2% Cap Means
BC set the 2027 rent cap at 2.2% on 27 August. The number is the easy part — the 30 September notice deadline is what actually costs BC landlords money.
BC Home Flipping Tax: What Investors Pay in 2026
The BC flipping tax is 20% inside a year, tapering to nothing at two years. Here's who it catches, the exemptions, and how it stacks with the federal rule.
Do Secondary Suites Still Pay in the BC Interior?
Suites are legal almost everywhere in BC, the $40,000 provincial incentive closed and the 2% federal loan never launched. How to underwrite one in 2026.
How Much Is BC Property Transfer Tax for Investors?
BC property transfer tax is $8,000 cash on a $500k Kamloops rental and can't go on the mortgage. How the brackets work, and why exemptions rarely apply.
Next step
If something resonated — the application takes three minutes.
I work with $1M–$20M ARR founders whose digital investment isn't producing the return it should. Every application is reviewed personally.
2 Diagnostic slots / month · 2–3 full engagements / quarter · 48h review