Free Tool — AI Visibility Checker

Will ChatGPT recommend your business?

Almost half of customers now ask AI assistants for local recommendations — and the AI names two or three businesses, not ten blue links. Answer twelve yes/no questions and get a score out of 100, the fixes in order of impact, and copy-paste prompts to test the real engines yourself. Nothing scanned, no signup.

  1. 1. Is your Google Business Profile claimed, verified, and fully filled in?

    Categories, services, hours, photos, description — nothing left blank.

  2. 2. Do you have a 4.4+ Google rating with 20+ reviews, including recent ones?

    Rating, volume, and recency all count — a wall of three-year-old reviews does not.

  3. 3. Is your business listed on Bing Places?

    Search your business name on Bing Maps — do you appear with correct details?

  4. 4. Is your business mentioned on sites you don’t own?

    Local news, chamber of commerce, industry directories, "best of" roundups, supplier pages.

  5. 5. Does your website answer real customer questions in plain language?

    An FAQ page or question-and-answer sections — "how much does X cost", "do you serve Y".

  6. 6. Are you on Apple Maps, Yelp, and the other major directories?

    Apple Business Connect, Yelp, Yellow Pages, Facebook — claimed and current.

  7. 7. Are your name, address, and phone identical everywhere online?

    Same exact format on your website, GBP, directories, and social profiles.

  8. 8. Does your website state your services, prices, and service area explicitly?

    A named list of services, real price ranges (or "from" prices), and the towns you cover.

  9. 9. Does your site have LocalBusiness structured data (schema markup)?

    Check with Google’s Rich Results Test — paste your homepage URL.

  10. 10. Has your website been updated in the last 90 days?

    A new page, post, updated hours, new photos — any real change.

  11. 11. Does your About page say who you are, where you are, and what you do?

    A real page naming the owner, the city, years in business, and credentials.

  12. 12. Is your site fast, mobile-friendly, and open to crawlers?

    Loads in under 3 seconds on a phone and isn’t blocking bots in robots.txt.

0 of 12 answered

Why this matters now

Search is splitting in two. Google still matters — but a growing share of “who should I hire” decisions now happen inside ChatGPT, Gemini, and Google's own AI answers, where there's no page two. The AI names a couple of businesses and most people go with one of them. Here's how to get ChatGPT to recommend your business — the full playbook behind this scorecard.

The encouraging part: the signals AI engines read are mostly the local-SEO fundamentals, done properly. Start with the two highest-weight checks — your Google Business Profile (free 13-point audit) and your review engine. And if you'd rather have the whole thing handled, local SEO that covers AI visibility is part of what I do.

Questions

What is AI visibility?

Whether AI assistants — ChatGPT, Gemini, Perplexity, Google’s AI Overviews — mention or recommend your business when someone asks them a question you should be the answer to, like “who’s the best plumber in Kamloops?”. Nearly half of consumers now ask AI tools for local recommendations, but only a tiny fraction of local businesses ever get named.

Does this tool actually query ChatGPT?

No — it’s a self-audit of the twelve signals AI engines draw on when they pick which businesses to recommend: your Google Business Profile, Bing listing, reviews, consistent business details, and whether your website answers questions in a way a model can quote. It also gives you copy-paste prompts so you can test the real engines yourself, which is more honest than any automated scan.

Why does Bing matter if everyone uses Google?

Because ChatGPT’s search runs on Bing’s index. A business that never claimed its free Bing Places listing is invisible to the most-used AI assistant in the world — it’s one of the highest-leverage ten-minute fixes on the list.

Is optimising for AI different from normal SEO?

It overlaps heavily — which is good news. A complete Google Business Profile, steady reviews, consistent listings, and pages that answer real questions help you rank on Google and get cited by AI engines at the same time. The differences are in emphasis: AI engines lean harder on third-party mentions, plain-language answers, and cross-source agreement than classic rankings do.

How long until AI engines start mentioning my business?

Expect months, not days. Models refresh their view of the web on their own schedules, and trust signals like reviews and mentions accumulate gradually. That’s exactly why it’s worth starting now — the businesses that fix these signals first in a small market tend to become the default answer, and defaults are sticky.

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