Free Tool — UTM Link Builder
Find out which marketing actually works.
The Facebook posts, the newsletter, the QR code on the van — you can't see which one brings customers unless the links are tagged. Pick where you're sharing, and get a clean tracking link with the naming already done right.
Your tracking link
Enter your URL and pick where you’ll share it — the link builds itself as you type.
Want the naming cheat sheet?
The standard source/medium tags for every channel a local business uses — plus where the results show up in GA4. I’ll email you a copy to keep.
Just your email — no phone number, no spam, unsubscribe any time.
Tracking tells you which marketing pays. If the answer turns out to be “none of it”, the free review finds out why — your site, your Google presence, and where the leads actually leak.
Book your free website review →Measure it, then fix it
Tagged links pair naturally with QR codes — tag the link first, then turn it into a print-ready code with the free QR code maker, and your counter card becomes a measurable channel.
And if the tracking reveals that traffic arrives but customers don't, the problem is usually the destination, not the marketing — why isn't my website getting leads covers the usual suspects, and the free grader checks your site in seconds.
Questions
What is a UTM link, in plain English?
A normal link to your website with a few labels added to the end — where it was shared, what kind of marketing it was, and which campaign. When someone clicks it, your analytics records those labels. It is how you find out whether the customers came from Facebook, the newsletter, or the QR code on your counter.
Do I really need this as a small local business?
If you spend any money or time on marketing, yes. Without tracking links, everything that is not Google search shows up in analytics as a vague "direct" visit — so the flyer, the sponsorship, and the Instagram posts all look like nothing. One minute of link-building tells you what to do more of and what to quietly stop.
Why do source and medium have to be lowercase?
Analytics treats "Facebook", "facebook", and "FaceBook" as three different sources, forever — and once the messy data is collected it cannot be merged. Lowercase-with-dashes, decided once and never changed, is the entire discipline. This tool enforces it automatically.
Can I use UTM links on printed things like flyers and vans?
Yes — that is one of the best uses. Put the UTM link inside a QR code and offline marketing becomes measurable: qr-counter, qr-van, and invoice can each be their own source. The free review link QR tool on this site pairs well with it.