Free Tool — Missed Call Calculator
What are missed calls costing you?
Every call you can't answer — on a ladder, on a job, after hours — is a customer calling the next name on Google. Three inputs and honest arithmetic put a dollar figure on the leak, and the plan shows you how to plug it without answering a single extra call.
The pattern behind the number
Most local businesses don't have a marketing problem — they have a response problem. The leads already come in; they just arrive when nobody can answer. Trades feel it worst: missed-call text-back exists precisely because plumbers and electricians work with their hands full.
The same leak shows up on websites: an enquiry form answered the next morning loses to a competitor who replied in five minutes — that's the five-minute rule. If the calculator's number stung, the fixes live under AI automation for Kamloops businesses.
Questions
Is the number realistic, or scare-tactic math?
The arithmetic is deliberately simple and shown to you: missed enquiries × your close rate × your average job value. It assumes a missed enquiry would have closed at your normal rate — if you think that is generous, halve it. For most service businesses the halved number is still a renovation-sized leak.
How do I know how many enquiries I am missing?
Check your phone’s missed-call log for a typical week, count the calls with no voicemail, and add any after-hours calls and website forms answered the next day. Most owners who actually count find more than they guessed — on a ladder, on a job, or after 5 pm is exactly when customers call.
Do missed callers really go to a competitor?
For urgent local services, overwhelmingly yes. Someone with a burst pipe or a dead furnace rarely leaves a voicemail and waits — they call the next name on Google. Whoever answers first usually gets the job, regardless of who would have done it better.
What actually fixes this — do I just need to answer more calls?
No — the fixes catch the calls you already cannot answer. Missed-call text-back replies to hang-ups within seconds, an after-hours auto-response or AI receptionist holds evening and weekend leads, online booking lets people book without calling, and instant acknowledgement keeps form leads warm. None of them require you to pick up more often.