Free Tool
NAP Consistency Checker.
Enter your business name, phone, and address to get your canonical NAP format and a 20-directory checklist — the most common reason local businesses rank below competitors who do less work.
NAP = Name, Address, Phone. Google cross-references this across 20+ directories to confirm your business is legitimate. A single inconsistency — “Victoria St” vs “Victoria Street”, or missing “Ltd.” — dilutes the ranking signal. The tool below formats your canonical NAP and tells you exactly where to check it.
Questions
What is NAP consistency?
NAP stands for Name, Address, Phone — the three pieces of contact information Google uses to verify your business is real and trustworthy. NAP consistency means your business name, address, and phone number are identical on your Google Business Profile, your website, and every other directory where you appear. Inconsistencies confuse Google and hurt your local ranking.
Why does NAP consistency matter for local SEO?
Google cross-references your business information across the web to verify you are who you say you are. If your GBP says "Victoria Street" but Yelp says "Victoria St," Google treats these as potentially different businesses — weakening the citation signal. Consistent NAP across 20+ directories builds the trust signal that helps you rank in the local map pack.
What are the most important directories for NAP consistency?
In order of impact: Google Business Profile, Apple Maps, Bing Places, Facebook, Yelp Canada, Yellow Pages Canada, BBB, and Foursquare. These eight carry the most ranking weight and feed the most secondary directories. Fix these first before worrying about smaller sites.
How do I fix NAP inconsistencies?
Log in to each directory, find your listing, and update the business name, address, and phone to match your canonical NAP exactly — letter for letter, same abbreviations. If you find duplicate listings for the same business, flag them for removal rather than just leaving them. Most directories update within 2–4 weeks.
Next step
Want your full citation footprint audited properly?
The tool covers the 20 most important directories. A free website review covers your full citation health alongside your GBP, your website speed, and what's holding back your local ranking — in one conversation.
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